About
We built the AI advisory board we wished we had.
Decideria is a product by Zigital Automations, founded by Zakaria Cheurfi. After years of building automation systems for small and medium businesses, I kept seeing the same pattern: founders making major calls — pivots, hires, fundraises — based on the opinions of people who all wanted them to succeed.
The problem isn't lack of intelligence. It's lack of adversarial feedback at the right moment — before the cost of being wrong becomes catastrophic.
Why a panel beats a chat
A single AI gives you one polished perspective shaped by what it thinks you want to hear. Decideria runs a real debate: multiple agents with distinct roles — CEO, CFO, CTO, Critic, Strategist — argue with each other, cite each other by name, and poke holes in your plan. The output isn't a conversation. It's a structured executive report with action items.
Who I am
I'm Zakaria Cheurfi. I run Zigital Automations, an RPA and AI automation studio based in Lismore, NSW (Australia). I've spent the last several years building automation systems for tradies, allied health practices, accountants, and SaaS startups. Decideria is the tool I wanted when I had to make my own hard calls.
What Decideria is good at
- Stress-testing startup ideas before investor meetings
- Reviewing product specs and PRDs for hidden risks
- Pre-mortems on launches, pivots, and major hires
- Generating second opinions on big decisions when you don't have a board yet
- Surfacing the questions your team is too polite to ask
What it's not
Decideria is not a replacement for human advisors. Real advisors have skin in the game, lived experience, and access to networks. What Decideria does is fill the gap between advisor sessions — when you need adversarial thinking on demand, at 11pm, before tomorrow's decision.